An attribute of mobility that probably comes to mind first is the ability to access information while away from the office or home where the comforts of the wired desktop PC reside. Most devices, even a laptop, are small enough that they can be carried virtually anywhere. Even better, if my device is capable of a wireless connection, I can now access my data almost anywhere.

Localization
Localization refers to the ability to locate your customers and provide them services based on their current location. Sound familiar? It should, because localization was mentioned in the previous section under location-based services. Localization is another attribute of wireless devices that provides additional services to the wireless user. An example of such a service goes back to sales force automation application. Again, the sales force is typically a mobile workforce traveling from city to city routinely. Wouldn’t it be nice to know if another member of your sales team is in your area so that he or she may be able to assist on a presentation? There has been a great deal of talk about privacy and localization. Do I want just anyone to know where I am at all times? It really depends on the customer and what the service is. Some consumers don’t mind receiving coupons for coffee while passing the local Starbucks. E911 services are dependent upon localization to work properly. The bottom line is that localization can be turned off. It’s certainly not a requirement. The potential, however, is very high, especially for the enterprise, because it can target customers based on their likes, dislikes, and location.

Ubiquity
Whether you carry a wireless or a nonwireless mobile device, you always benefit from the ubiquitous personality of mobility. Any mobile device has the ability to perform work anywhere and anytime. Whether you’re walking in the park and need to check your work schedule or you’re receiving an e-mail message on your mobile phone, mobile devices go anywhere you go.

Taken From : Enterprise Guide to Gaining Business Value from Mobile Technologies

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