Proactive Push

One of the characteristics of mobility (notice that we said mobility and not just wireless technology) is that we now are holding a device that can accept information anytime and anywhere. Thus, our business partners
now have the ability to send us e-mail, instant messages, alerts, and other data. This is called pushing the messages or data to the device as opposed to the device requesting the information. Proactive pushing works quite well in location-based services applications because it’s a messaging-based service. Pushing messages to our customers is one of the earliest innovations in mobility. Small message services (SMS) have been around for quite some time, and in fact, is the most popular mobile service in Europe. SMS messages are basically like mini-e-mail messages that can be sent to and from any SMS enabled device, such as a mobile phone. The simplest example of pushing data to a device is an instant message sent at the same time every day with the day’s weather. There are numerous services, such as MSN Mobile and Yahoo mobile, that provide instant messaging to capable mobile devices. Proactively pushing messages works quite nicely in the business world as well. Supply chain optimization applications that monitor product shipments and notify the proper management personnel of breaks in the supply chain through hot alerts, are an example of push technology. We’ll cover proactive push applications throughout this book.

Summary
As we bring this first chapter to a close, let’s quickly review some of the key concepts. You learned that the terms wireless and mobile can actually have very different meanings when applied to the world of mobility. Generally, when we talk about wireless devices or wireless technology, some sort of direct connection to a network is required for the application to function as intended. The wireless connection can be through a company network, usually a firewalled private network, or through a public Internet connection through a wireless service provider. An example of a wireless application is Web browsing through Internet Explorer or some browsing device. The term mobile spans the realm of wireless or nonwireless applications because in many instances it’s not necessary to be fully connected to a network to perform work. An example of a mobile application is an intercompany address book. The names in the address book are available anytime
and anywhere, whether you are connected to a network or not. Once the user syncs or initiates a wireless connection to a network, the address book is updated with the most current changes. Finally, we covered the various attributes of mobility and what makes these characteristics unique to mobile and wireless applications. The next chapter covers the growth factors of mobility.

Taken From : Enterprise Guide to Gaining Business Value from Mobile Technologies

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