The Driving Forces of Mobile’s Growth (2)

• Business-to-business (B2B). Still another common method of leveraging the Internet for commerce is the business-to-business (B2B) relationship. Regardless of the type of product a company sells, they must attain their goods to be sold from a supplier or make it themselves. In the B2B example, the buyer (retailer) usually buys the product from a supplier (wholesaler). If we go back to the Amazon.com example, we know that Amazon is simply the middleman and buys their products to be sold from wholesalers with whom they’ve established relationships. The supplier of Amazon’s goods manages the supply side of the B2B equation. Ultimately, the goods end up in the consumer’s hands, through, for example, the purchase of the DVD or CD.
• Business-to-employee (B2E). Organizations have been quick to realize the ubiquitous quality of the Internet and intranets by creating new opportunities for their employees to access intercompany data. Human Resources departments are using company intranets more and more to pass along benefit information, online forms, 401k information, and terabytes of other information that is making an employee’s job easier.
• Government-to-citizen (G2C). Finally, federal, state, and international governments may not have been the first adopters of the Internet for commerce, but let’s not forget that the Internet was developed for government and educational use in the first place! Government agencies such as the FBI, CIA, IRS, and many, many others are leveraging the power of the Internet to pass important
  information to us, the citizens. Everything from IRS tax forms to information about the most wanted criminals is available online for all to use. The purpose of these systems is primarily for information
  and less for actual barter exchange and commerce.

As you’ll see, many of the early generation mobile applications are really just an extension of our wired desktops, so when we discuss the various commerce relationships such as B2B or B2C, those relationships still exist in the unwired world.

This chapter goes into greater detail on why mobility is so important and what is driving its growth. We’ll cover the consumer drivers as well as the business drivers of mobility. Finally, we’ll review some of the trends in the wireless industry.

Taken From : Enterprise Guide to Gaining Business Value from Mobile Technologies

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