Business Drivers

Now that we’ve looked at the consumer drivers of mobility, let’s take a look at the other end of the spectrum—the business drivers of mobile applications. While mobility offers very exciting opportunities for companies, it is not necessarily an application that everyone should rush out and implement immediately, at least not without a strategy. Adequate planning should be a very high priority prior to implementation. Additionally, companies should take advantage of the unique opportunities mobility provides and not just rush to porting an existing Web presence to mobile devices. Mobility is about access to information regardless of time and location—access provided to employees within the enterprise, or to constituents such as customers, suppliers, or business partners outside of the organization. As a start, the mobile strategy should address issues that follow well-defined business objectives by following a structured strategic planning approach that consists of the following stages:

1. Developing an overarching wireless vision
2. Defining the organization’s wireless direction/strategy
3. Creating a prioritized portfolio of wireless initiatives
4. Charting a roadmap for the deployment of high-priority initiatives
5. Validating the approach via a proof of concept
6. Implementing the strategy
7. Monitoring and adjusting the strategy

We will discuss the strategic planning process in detail in Chapter 6. Just to give you a hint of some of the considerations that companies must make, we’ve listed some important questions that companies should ask themselves prior to a mobile system implementation. These include:

• What are your business objectives?
• Who are your customers and how will they benefit from mobility?

Taken From : Enterprise Guide to Gaining Business Value from Mobile Technologies

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