Accurate, real-time sales pipeline information is the most important asset a salesperson, manager, and executive can possess. This critical information enables the entire sales organization to make fact-based decisions that will maximize sales results, and in addition, establish performance expectations for their most important stakeholders—customers, shareholders, and the financial community. sales force automation (SFA) technology is the most effective and efficient means to capture this valuable information.

Traditional SFA tools typically require a desktop client, in the case of a client/server-based architecture, or a Web-enabled browser client for an Internet-based approach. In either case, a desktop is required with a live connection to a client database residing somewhere in the background. Some of the more common functions within a SFA application can include:

  • Forecasting or business planning
  • Knowledge management
  • Account management
  • Territory management
  • Opportunity management
  • Proposal definition

These are just a few of the growing list of functions that sales teams can access in an SFA tool case. So what are the benefits of mobilizing your SFA tools? As we mentioned previously, the sales force is a natural fit to leverage the powerful tools that mobility provides. Some of the key benefits in a mobile SFA application include:

  • Avoids unnecessary reentry of information from paper-based forms; ensures accuracy
  • Provides faster turnaround time on quotes
  • Provides comprehensive price and product comparisons to assist in selling process
  • Reduces/eliminates unnecessary paperwork
  • Increases sales agent efficiency—reduces cycle time and increases sales call potential
  • Increases sales agent effectiveness—real-time access to information
  • Increases sales due to more effective cross-selling

Taken From : Enterprise Guide to Gaining Business Value from Mobile Technologies

Filed under: Generate Money

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