Radio Frequency Identification (RFID) is most commonly used in RFID tags that store data about an object or a person. RFID technology falls into a category of mobile devices called “unintelligent gadgets,” the thought
being that RFID tags or devices contain little to no processing power. Their intent is to store data about a customer, a machine, another device, or any number of objects. At first sight, RFID sounds like it serves a very small purpose, when, in fact, this technology has tremendous uses in the mobile world. An example of RFID technology is the tollway system. Many of us that use the tollway system in our state to get to work every day understand that a price is charged for the use of the roads. RFID tags are used as small decals (sometimes small white boxes) that are placed inside the vehicle. When the car drives near the toll both, instead of stopping to pay the change required to pass, the RFID tag is read by a transmitter and opens the gate or simply allows you to pass in a gateless toll. The RFID tag stores the cost of passing through, which is sent to the patron in a monthly bill. Again, the RFID tag is a simple device with little intelligence, but in fact saves a great deal of time and speeds traffic significantly. RFID tags are also used in parking garages for patrons who park on a monthly basis and are required to pass through a privacy gate that would normally dispense a ticket. With an RFID tag, the customer information is stored on the device and read by the transmitter, allowing the vehicle to pass through into the parking lot. Other examples of RFID are water meters, which traditionally required access to someone’s home to obtain readings on water usage, and
other utilities. In this case, an RFID tag is placed in the proximity of the water meter, storing the data that is ready to be transferred when the time comes.

Finally, RFID technology stores critical marketable information about customers. RFID tags are being used all throughout the retail community to purchase gasoline, goods and services such as food and pharmaceuticals, as well as any number of other retail purchases. The RFID device essentially replaces the credit card used to make transactions. The convenience to the consumer is increased significantly. An additional business driver around RFIDs is the plethora of data captured about customers that would normally never be collected. Everything including age, sex, buying habits, and so forth can now be obtained to create additional marketingopportunities that never would have existed.

Taken From : Enterprise Guide to Gaining Business Value from Mobile Technologies

Filed under: Generate Money

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