Now that we have prepared both the value index and the sustainability index, we are ready to take the last activity required to complete the power grid. Combining value with sustainability helps us define the power of theincumbents, anticipate power shifts, and develop effective strategies based upon these insights.
We will start by creating the basic grid. The power grid plots the value index as its Y-axis, while placing the sustainability index along the horizontal (X) axis. Figure 5.10 shows the power grid we developed for Acme
Financial, the brokerage firm introduced earlier.

As you see, the power grid is a 2 × 2 matrix, consisting of four quadrants, labeled Opportunists (high value, low sustainability), Commodity Players (low value, low sustainability), Contenders (high sustainability, low value), and Power Players (high value, high sustainability). In the next step, we evaluate the position of the constituents and then start thinking about how to improve or fortify each position.

Taken From : Enterprise Guide to Gaining Business Value from Mobile Technologies

Filed under: Generate Money

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