Industry Segments

As mentioned, the Wireless Value Web we are describing in this chapter is an attempt at packing an entire industry into a structure that facilitates our understanding of the industry’s current state. The following pages will present a snapshot of the wireless industry as of the writing of this book to provide you with an overview of the market space. Understanding the playing field is the prerequisite to crafting your own strategy and tactics for how you and your company can take advantage of the opportunities presented by mobile and/or wireless technologies. To accomplish this feat, we will introduce and discuss the following industry segments and associated categories.
?? Customers, also called end-users
?? User devices
?? Portables
?? Embedded devices
?? Peripherals
?? Content providers
?? Content creators
?? Content aggregators/portals
?? Application developers
?? Connectivity providers
?? Network operators
?? Wireless service providers
?? Hosting companies
?? Technology enablers
?? Enabling hardware
?? Enabling software
?? Professional services
?? Environmental enablers
?? Research firms
?? Financial services providers
?? Trade associations
?? Standards groups
?? Regulators

In addition to these industry segments and categories, we will explore the groups and types of entities located within each. Furthermore, to relate our theoretical framework to the real world, we will also list some of today’s companies—most of them U.S.-based—within each type. Please note that we neither claim that the listings are exhaustive, that is, include all companies in a given space, nor endorse any of them or their services. We merely cite these providers as examples for the benefit of those readers who would like to learn more about any given type of functionality provider. Also, we should point out that our clustering of product and service providers into segments, categories, and the like is not necessarily mutually exclusive; the reader will notice a certain overlap, especially with those companies that offer multiple wireless products or services. Again, by the time you read this, there will be new contenders in the wireless area,
whereas others may have disappeared into obscurity. In other words, exercise caution when using the lists and do your own research to confirm your marketplace.

Taken From : Enterprise Guide to Gaining Business Value from Mobile Technologies

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