Let’s start with the core of the diagram. Figure 6.3 illustrates the customer/end-user segment as the center of the Wireless Value Web and presents the segment’s four categories: residential customers, businesses, educational institutions, and governmental organizations. Customers, in our text, also referred to as end-users even though they are not necessarily one and the same, are located at the center of the construct because, as you recall, the concept of the Value Web stipulates that any analysis has as its ultimate goal to enhance the offering(s) provided to the end-user. In the mobile/wireless space, the end-user is any individual or organization who consumes content provided via a handheld device for reasons of communication, information acquisition, education, entertainment, or commerce.

Residential
Residential customers encompass individual end-users such as you and me, who are using our cell phones to conduct a telephone conversation, engage in a stock trade, play games while being delayed at the airport, or consult our wirelessly-enabled PDA for driving directions in an unknown part of town. The aggregation of individuals who use mobile technologies for personal communication, information acquisition, education, entertainment, or commercial purposes constitutes the mass market that many of the providers of hardware, content, and connectivity are pursuing. Over the last few years, the world has witnessed a skyrocketing penetration of wireless devices (and associated network usage) at the consumer level.

Taken From : Enterprise Guide to Gaining Business Value from Mobile Technologies

Filed under: Generate Money

Like this post? Subscribe to my RSS feed and get loads more!