Embedded Devices (2)
A potential strategy for manufacturers to increase sales entails the segmentation of the market and developing devices that appeal to each segment through their special form factor and/or applications. Examples for a form factor segmentation approach include those manufacturers that create “ruggedized” versions of their PDAs for use in, for example, industrial environments. Other device providers partner with application developers to deploy devices that are specialized in function. For example, in the past we have seen cobranded, two-way pagers that provided Microsoft Hotmail users with access to their Hotmail account, and their account only.
Similar alliances targeted users of Yahoo or AOL e-mail and instant messenger functions by providing devices that are limited in functionality to access these service providers. Although some of these differentiations may not have been too successful, especially when limiting consumers regarding e-mail access, they illustrate the important concept of personalization versus a one-size-fits-all approach. Business users in particular are leading the way in terms of individualized devices that are designed for specific purposes.
Once adoption rates have plateaued, device manufactures must think about how to encourage hardware upgrades and/or replacements. Beefing up cell phones with new features such as chips with ever-increasing memory to capture entire phone books and calendars to changing appearances such as device dimensions and screen size are popular tactics to keep devices rotating through the hands of an evolving user base. In addition, recent enhancements to wireless data networks have provided us with 2.5G, and in some areas 3G, bandwidth. Being able to carry more data at faster speeds, these networks have spawned the addition of small digital cameras to the cell phone. PDAs, on the other hand, are gradually being equipped with internal or external 802.11 wireless LAN modules. Speaking of peripherals, let’s go on to the next section.
Taken From : Enterprise Guide to Gaining Business Value from Mobile Technologies
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