Peripherals (2)

The critical success factors for peripherals providers are closely aligned with the strategies and tactics deployed by the device manufacturers, which can be a double-edged sword. On one hand, such a close alignment allows these companies to sit back and observe what direction device manufacturers take and adjust their own course of action accordingly. Observing where the industry’s 800-pound gorillas are heading illustrates a follower mentality that may allow a peripherals provider to avoid costly mistakes associated with venturing forth into uncharted territory on their own. On the other hand, that close alignment also means that peripheral providers depend to a large degree on the success of the manufacturers— for which there is no guarantee in an ever-evolving marketplace. New products may be short-lived or not successful at all, causing peripheral providers to be shrewd about timing the release of their offerings. By jumping onto a bandwagon too soon, they might find themselves having invested scarce resources in a train that is headed nowhere. If they jump on it too late, there might be several other players already on the field, leveraging their first mover advantage to form exclusive alliances with the device companies, which effectively keeps other competitors at bay.

Content
After our brief exploration of device manufacturers, we are ready to continue to content providers. Content providers are companies that provide the information and applications the end-user is accessing via the handheld device. As such, content providers can be categorized into content creators, aggregators/portals, and application developers.

Taken From : Enterprise Guide to Gaining Business Value from Mobile Technologies

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