Before we talk about content creators, let’s quickly think about how we could organize our discussion around content. There are two major content categorization approaches that will allow us to structure our discussion: content by form and content by function. First, when thinking about content and its form or format, we can distinguish between three areas: written, audible, and visual. Written content includes books, journals, poems, newswire reports, newspapers, and the like. Visual content consists of video, photographs, drawings, and paintings to name the most obvious. Audible content entails songs, speeches, and music. Of course, the three dimensions overlap; magazines are a good example of written material with a highly visual slant; movies and theater productions exemplify the combination of visual and audible content; books are frequently available in both the traditional format and on tape or CD-ROM to be listened to. At the intersection of all three dimensions, we may find television commercials or multimedia-enhanced Web sites, heavily combining all three content formats.

On the other hand, we could discuss content along the lines of functionality. Content might be created for communication, information, entertainment, education, or commerce. Again, the segments are partially overlapping. For example, whereas online multiplayer games are exclusively entertainment-oriented, and online reference materials clearly aim at education, the applications category of “edutainment” illustrates how entertainment can blends with education in an effort to make learning fun. Similarly, whereas the short message system was originally perceived to allow cell phone users to communicate via short, text-based messages created via the phone’s keypad, the technology is now also being used for entertainment purposes in the form of text-based games, and even commerce in the form of push advertising.

Taken From : Enterprise Guide to Gaining Business Value from Mobile Technologies

Filed under: Generate Money

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