Content Creators (3)
One last comment regarding content creation. Although third parties, such as artists and information providers, are the most obvious creators of content, an even larger number of content creators are end-users themselves. With the advent of the Internet, you and I have become creators of content available to millions of other browsers, all around the globe. Whenever we write an e-mail letter, fill out an online feedback form, rate a consumer product we have purchased, create an online photo album, or develop our own Web pages, we are creating electronic content that sits on a server somewhere, waiting to be accessed by someone. And while the origination of own content and sharing it with others is at this time mostly limited to the desktop computer system, it won’t be long until advances in wireless technology—especially in bandwidth and display size—will allow us to move these capabilities onto handheld devices. Content creation has been expanded from being an activity previously solely performed by trained professionals to a hobby taken up by the masses.
In their quest for profitability, content creators must create personalized content that is unique, popular, and convinces end-users to pay for it. For customers on the go, such content means information that contains an element of criticality, accessed via a handheld device. Critical information that is attached with a monetary value is information that end-users need immediately, wherever they are. Different for each user, examples of such information include real-time stock quotes, location-aware driving directions, the latest sports scores, and customized alerts that indicate when a special product you placed on your virtual wish list goes on sale at the local department store.
Taken From : Enterprise Guide to Gaining Business Value from Mobile Technologies
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