When information created by a source is not directly delivered to the enduser, but is combined with other content before being published, we are talking about the services content aggregators/portals provide. Within this category of content providers, we can further distinguish between referencers, publishers, retailers, and community builders.

In the Internet environment, aggregators that provide reference services organize data and sites into easily searchable areas. Generating revenue mostly from advertising, these companies often act as doorways, or portals, to the Web, helping consumers find information. Referencers such as the Internet portals AOL, MSN.com, Citysearch, and Yahoo are well known for their expertise in packaging and marketing data. Instead of requiring you to be aware of individual content creators and their Web sites, your friendly content aggregator has done all the work for you and provides you with an exhaustive package of information, culled from multiple sources. If you don’t like what you see, the aggregator provides a search engine for you that brings back even more information. Internet portals maintain their members’ profiles and deliver aggregated information, frequently personalized, right to the member’s virtual doorstep.

Taken From : Enterprise Guide to Gaining Business Value from Mobile Technologies

Filed under: Generate Money

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