Another category of companies offering research and analysis similar to that of the pure-play research outfits includes investment firms that cover the mobile technologies market. Bear Stearns, CS First Boston, Durlacher, Goldman Sachs, Lehman Brothers, Merrill Lynch, Morgan Stanley Dean Witter, Salomon Smith Barney, and others prepare such reports for their customers or any other interested party willing to pay for these documents. Their main function, however, is that of a provider of access to capital sources. Financial services providers, including venture capitalists, investment banks, commercial banks, fund managers, governments, and private investors are types of organizations that provide financial advice and capital to organizations within the Wireless Value Web. Before we close this chapter, here is a look at the comprehensive picture. Figure 6.7 summarizes the Wireless Value Web as we have presented it on the previous pages.

Summary
Let’s summarize the key take-aways of this chapter. We started by introducing the Wireless Value Web and its origin. The key point was that you can construct Value Webs not only for specific companies and their business environments, but also for entire industries. The Wireless Value Web we presented in this chapter is frequently used as an analytic tool created by CGE&Y’s mobile commerce group to serve as a stepping stone in creating mobile/wireless strategies and tactical initiatives for the firm’s clientele. The tool’s primary value lies in its capability to illustrate in a concise, organized matter the types of companies currently vying for the customer’s attention. A thorough understanding of the wireless universe is a necessity to developing your own course of action. However, it is important to keep in mind that the wireless industry picture we have drawn in this chapter is a snapshot in time as the market space is rapidly evolving with companies coming and going at a rapid pace. Yet the taxonomy we introduced, especially the industry segments of end-users, devices, content, connectivity, technology enablers and environmental enablers, should hold steady for some time to come.

The next chapter introduces you to various mobile and wireless applications and case studies that may spark your own ideas about how mobile and/or wireless technologies may add value to your organization.

Taken From : Enterprise Guide to Gaining Business Value from Mobile Technologies

Filed under: Generate Money

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