Information

“Always connected” will be one of the most compelling features introduced through new mobile services. There will be no need to endure a 3-minute startup phase in order to access the Internet. What’s more, you will no longer be restricted to using your PC when you want to be connected. Instant access to the Web will make people use their devices several times a day, for both private and business purposes.

Consumer Applications
When the “e-boom” took place in the late 1990s, the perception was that practically everything would be purchased on the Internet. But that didn’t happen. Instead, people began to gather information on the Web—they rarely actually bought anything. Let’s look at some examples of this behavior. People don’t normally buy cars on the Web, but many people use it to find any relevant information on a car they want to buy. So, they still buy a car through a car dealer but they have more or less made up their minds beforehand based on information they have gathered on the Web. All that’s left is a test drive and a discussion about the car they want to trade in.

People also frequently turn to the Web for information services, such as finding a telephone number, getting driving instructions, finding which cinema is playing the movie they want to see, and the like. These services do, however, have limitations. Driving instructions, for instance, have to be printed out if you want to have access to them in your car. Similarly, the telephone directory is only available when you are connected to the Internet with a PC.

Taken From : Enterprise Guide to Gaining Business Value from Mobile Technologies

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