The description of the enterprise process becomes increasingly important when information is becoming available in all situations. You need to define the task in which information could improve your performance. Process management was hot during the late 1980s, more or less forgotten during the Internet hype in the 1990s, and increasingly important with mobile applications.

Information Available to Your Customers

Company brands will become increasingly important with the extended use of the Internet. Customers will be presented with a simple way of contacting a company if they want to know more about certain products or services. Today, practically all advertising directed at potential or existing customers is presented along with a Web address for more information, regardless of whether it is distributed via direct marketing or standard advertising. Tomorrow, companies will need to target potential customers who are on the move. A person might see a product in a shop and want to know more about it before buying it. Any information that can support mobile customers (when they are not close to aPC) as they are in the process of buying a product will be instantly accessible from their mobile device.

Taken From : Enterprise Guide to Gaining Business Value from Mobile Technologies

Filed under: Generate Money

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