The major advantage of sending a text message from a mobile device rather than making a phone call is speed—your main concern is getting a quick response. Text messages can be sent in 15 seconds and they don’t require that the recipient be available. Phone calls, on the other hand, take at the very least 3 minutes to make. Similarly, sending text messages from the new “mixed” devices—such as PDAs or smartphones—will be faster and more efficient than sending traditional e-mails (you will receive replies within hours instead of within days). It is important to point out that this requires a common culture in which people check their messages frequently. Read the rest of this entry »
Enterprise processes have experienced a revolution—communication between individuals (or functionalities) is much quicker today than it was only 10 years ago. The use of cell phones, e-mail, and even automated messaging (alerts) from IT systems has virtually exploded. However, we are still using PCs and phones as our main devices for exchanging messages. This means that a mobile employee often places calls using a cell phone when an e-mail would actually have been more efficient. Read the rest of this entry »
Here are some concrete examples of the choices you will be able to make (also illustrated in Figure 7.1):
- Listening to a message takes a long time. A relatively short message may take as long as 1–2 minutes to be read to you because, in addition to the message itself, you will have to listen to who sent it, whatpriority status it has, when it was sent, and so on. However, when you have time on your hands (when sitting in your car on your way to the office) this is a perfect way of getting updated. Read the rest of this entry »
Today, you have to check several systems separately to see whether you have messages. In other words, you use one device to check e-mail and another to check your voice messages. When you want to check your e-mail while on a business trip, you are dependent upon Internet cafés or a slow connection via your cell phone. This is one of the tangible drawbacks to the lack of connection between your e-mail and voice messages. Read the rest of this entry »
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Introduction
We previously provided you with a platform that illustrates the various actors within the Wireless Value Web and how they interact with each other. Understanding the key players is a critical requirement for designing functionality that corresponds to a company’s business and technology requirements. Having established this platform, we are now ready to choose what mobile functionality will provide the most value to an organization and its business processes. However, mobile technology is complex in that it can be applied to almost any business process, in any industry. Thus, we need to create a structure for our discussion. To make it easier to present specific examples for mobile applications, we have divided mobile functionality into three major domains: communication, information, and commerce. Read the rest of this entry »
Another category of companies offering research and analysis similar to that of the pure-play research outfits includes investment firms that cover the mobile technologies market. Bear Stearns, CS First Boston, Durlacher, Goldman Sachs, Lehman Brothers, Merrill Lynch, Morgan Stanley Dean Witter, Salomon Smith Barney, and others prepare such reports for their customers or any other interested party willing to pay for these documents. Their main function, however, is that of a provider of access to capital sources. Read the rest of this entry »
Standards associations, usually independent nonprofit entities, are primarily concerned with the definition and development of technical standards upon which wireless systems and applications are built. Standards associations further engage in promoting their approved standards to enable industry-wide adoption. Read the rest of this entry »
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The final layer of the onion, so to speak, contains a segment we like to call environmental enablers, as illustrated in Figure 6.6. The segment includes trade associations, regulators, standards-setting entities, research firms, and providers of financial services. Environmental enablers provide the products, services, and information that facilitate the entire workings of the industry. They set the foundation upon which economic activity can grow. To use a familiar analogy, similar to a chemical reaction, enablers also act as catalysts that can launch and accelerate the business activities of all other Wireless Value Web participants. Read the rest of this entry »